• Barbara M. Masser Barbara M. Masser
  • Katherine M. White Katherine M. White
  • Kyra Hamilton Kyra Hamilton
  • Blake M. McKimmie Blake M. McKimmie

Using a theory of planned behavior (TPB) framework the current study explored the beliefs of current blood donors (N = 172) about doting during a low and high-risk phase of a potential avian influenza outbreak. While the majority of behavioral, normative, and control beliefs identified in prelimiry research differed as a function of donors' intentions to dote during both phases of an avian influenza outbreak, regression alyses suggested that the targeting of different specific beliefs during each phase of an outbreak would yield most benefit in bolstering donors' intentions to remain doting. The findings provide insight in how to best motivate donors in different phases of an avian influenza outbreak.