Overview

Current Work

Robin is an agribusiness research stream leader with the Griffith Asia Institute and an academic in the Griffith Business School.

Food and agribusiness have a massive economic, social, and environmental footprint. This global industry is valued at over $4.5 trillion and represents 10 percent of global consumer spending and 40 percent of employment. Although productivity has improved over the last 40 years, going forward research shows that feeding the global population is a key issue.

Current research focus and interests
• Export and trade development
• Product innovation and development for consumer markets
• Studies in Asian consumer decision making
• Market and consumer insights and strategies in emerging markets
 

News

Expertise Keywords

  • Consumer Behaviour
  • Exports
  • Horticulture
  • Market Entry
  • Market Evaluation
  • Market competition
  • consumer behaviour

Subject Area Codes

  • Agricultural Economics
  • Agriculture, Land and Farm Management
  • Consumer-Oriented Product or Service Development
  • International Business
  • Marketing Management (incl. Strategy and Customer Relations)

Country Affiliations

  • Australia
  • Cambodia
  • China
  • Hong Kong
  • Indonesia
  • Japan
  • Malaysia
  • New Zealand
  • Singapore
  • Thailand
  • Vietnam

Research Publications and Outputs

Recent Publications

Publications: 18 (Other: 18)

Funded Griffith Research

Engagement and Impact

Invitations

  • Conference Paper
    Late Entrant Advantage: An Australian Franchise tackles China,   ISOF,   2016,  
  • Seminar
    Developing Your Profile: An ECR Approach,   Griffith Asia Institute,   2016,  
  • Workshop
    Partnering for Smallholder Inclusive Market Opportunities in the Mekong,   ACIAR,   2015,  
  • Workshop
    Analysis of Mango Markets, Trade and Strategic Research Issues in the Asia Pacific,   ACIAR,   2015,  
  • Seminar
    Winning grant income and career development: Hints, tips and the big picture,   Griffith Asia Institute,   2015,  
  • Keynote Address
    Effect of Chinese Consumer Attitudes Towards Mangoes on Purchase Frequency,   Asia Pacific Symposium on Post Harvest Research Education, Ho Chi Minh City, Vietnam,   2014,  
    This presentation provided an opportunity for attendees to engage in a research agenda through encouragement to adopt, identify benefits and acknowledge issues in their own research projects.
  • Presentation
    You say Papaw, I say Papaya: Understanding consumption in Australia,   International Horticulture Congress,   2014,  
  • Keynote Address
    Sharing International Horticulture Knowledge: The IHC 2014,   12th National Congress & Annual Conference of Chinese Society for Horticultural Science, Chengdu, China,   2013,  
    Building and enhancing opportunities for international agribusiness science collaboration
  • Presentation
    Bushfoods Plants to Plates: Developing the Opportunity,   4th Queensland Bush Foods Conference,   2013,  
  • Presentation
    An evaluation of in-store merchandising activities: A review of the 2012 Best Mango Retailer in Hong Kong Campaign,   Qld Department of Treasury and Trade,   2013,  
  • Seminar
    Understanding Chinese Consumers: an international marketing perspective,   Australian Institute of International Affairs, Brisbane, Australia,   2012,  
    Starting a conversation about the role of international marketing, agribusiness and the link to policy implications.
  • Plenary
    The Yin and Yang of Asian Food,   6th International Macadamia Symposium,   2012,  

Learning and Teaching

Contribution to Learning and Teaching

Associate Professor Robin Roberts provides leadership in learning and teaching in the Griffith Business School. Specifically, Robin champions the use of economics and market insights to support an effective pedagogy in international business studies.  

Teaching Philosophy

My teaching philosophy has evolved through my own experience both as a student and a lecturer. It is my strong belief that every lecturer has two roles to play at university and in lives of students. First, I aim to pass on the knowledge to students in a manner that inspires curiosity about the subject, stimulates creative thinking, and promotes questioning and debate. Second, I strive to become a trusted peer and mentor for professional and personal guidance.

My research informs my teaching. Success in teaching means recognizing and capitalizing on how students learn and making the learning process enjoyable. Some students have a natural feel for economic concepts and others learn by engaging in real world applications. I organise field trips to provide opportunities to students to apply their theoretical knowledge to solve practical industry problems. In addition, I invite industry and government leaders to share their work life experiences in the classroom with students.
 

Current and Past Courses

  • Franchising & Small Business (3019MKT)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2017.
  • Franchising & Small Business (3019MKT)
    Convenor, Online, Gold Coast Campus, Semester 2, 2017.
  • Marketing Globally (3042MKT)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2017.
  • Franchising & Small Business (3019MKT)
    Convenor, Mixed Model, Logan Campus, Semester 2, 2017.
  • Franchising & Small Business (3019MKT)
    Convenor, Mixed Model, Nathan Campus, Semester 2, 2017.
  • Franchising & Small Business (3019MKT)
    Convenor, In Person, Nathan Campus, Semester 2, 2017.
  • Marketing Globally (3042MKT)
    Convenor, In Person, Nathan Campus, Semester 2, 2017.
  • Franchising & Small Business (3019MKT)
    Convenor, Online, Online, Semester 2, 2017.
  • Franchising (7107MKT)
    Convenor, Online, Online, Semester 2, 2017.
  • Franchising & Small Business (3019MKT)
    Convenor, In Person, South Bank Campus, Semester 2, 2017.
  • Franchising (7107MKT)
    Convenor, Print Materials, South Bank Campus, Semester 2, 2017.
  • Franchising (7107MKT)
    Convenor, In Person, South Bank Campus, Semester 2, 2017.
  • Franchising (7107MKT)
    Convenor, Online, South Bank Campus, Semester 2, 2017.
  • International Marketing (2023IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2016.
  • International Marketing (2023IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2016.
  • International Marketing (2023IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2015.
  • Intro International Business (1005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2015.
  • Intro International Business (1005IBA)
    Convenor, In Person, Intensive, Gold Coast Campus, Semester 1, 2015.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2015.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2015.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Semester 1, 2015.
  • International Marketing (2023IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2015.
  • Intro International Business (1005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2015.
  • Intro International Business (1005IBA)
    Convenor, In Person, Intensive, Nathan Campus, Semester 1, 2015.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2015.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2015.
  • International Marketing (2023IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2014.
  • Intro International Business (1005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2014.
  • Intro International Business (1005IBA)
    Teacher, In Person, Gold Coast Campus, Semester 1, 2014.
  • Intro International Business (1005IBA)
    Convenor, In Person, Intensive, Gold Coast Campus, Semester 1, 2014.
  • Intro International Business (1005IBA)
    Teacher, In Person, Intensive, Gold Coast Campus, Semester 1, 2014.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2014.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2014.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Semester 1, 2014.
  • International Marketing (2023IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2014.
  • Intro International Business (1005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2014.
  • Intro International Business (1005IBA)
    Teacher, In Person, Nathan Campus, Semester 1, 2014.
  • Intro International Business (1005IBA)
    Convenor, In Person, Intensive, Nathan Campus, Semester 1, 2014.
  • Intro International Business (1005IBA)
    Teacher, In Person, Intensive, Nathan Campus, Semester 1, 2014.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2014.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2014.
  • International Marketing (2023IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2013.
  • International Marketing (2023IBA)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2013.
  • Intro International Business (1005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2013.
  • Intro International Business (1005IBA)
    Convenor, In Person, Intensive, Gold Coast Campus, Semester 1, 2013.
  • Marketing for Managers (7935IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2013.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2013.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2013.
  • Intro International Business (1085IBA)
    Convenor, In Person, Logan Campus, Trimester 3, 2013.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Semester 1, 2013.
  • International Marketing (2023IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2013.
  • International Marketing (2023IBA)
    Teacher, In Person, Nathan Campus, Semester 2, 2013.
  • Intro International Business (1005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2013.
  • Intro International Business (1005IBA)
    Convenor, In Person, Intensive, Nathan Campus, Semester 1, 2013.
  • Export Management (2011IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2013.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2013.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2013.
  • International Marketing (2023IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2012.
  • International Marketing (2023IBA)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2012.
  • Intro International Business (1005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2012.
  • Intro International Business (1005IBA)
    Teacher, In Person, Gold Coast Campus, Semester 1, 2012.
  • Intro International Business (1005IBA)
    Convenor, In Person, Intensive, Gold Coast Campus, Semester 1, 2012.
  • Intro International Business (1005IBA)
    Teacher, In Person, Intensive, Gold Coast Campus, Semester 1, 2012.
  • Marketing for Managers (7935IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2012.
  • Mnging Info for Decis Making (7939IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2012.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2012.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2012.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Summer semester (Nov/Dec), 2012.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2012.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Semester 1, 2012.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Semester 2, 2012.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Summer semester (Nov/Dec), 2012.
  • International Marketing (2023IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2012.
  • International Marketing (2023IBA)
    Teacher, In Person, Nathan Campus, Semester 2, 2012.
  • Intro International Business (1005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2012.
  • Intro International Business (1005IBA)
    Teacher, In Person, Nathan Campus, Semester 1, 2012.
  • Intro International Business (1005IBA)
    Convenor, In Person, Intensive, Nathan Campus, Semester 1, 2012.
  • Intro International Business (1005IBA)
    Teacher, In Person, Intensive, Nathan Campus, Semester 1, 2012.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2012.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2012.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Summer semester (Nov/Dec), 2012.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2012.
  • International Marketing (2023IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2011.
  • Mnging Info for Decis Making (7939IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2011.
  • Mnging Info for Decis Making (7939IBA)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2011.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2011.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2011.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Summer semester (Nov/Dec), 2011.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2011.
  • Knowledge Management &Strategy (7009IBA)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2011.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Semester 1, 2011.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Semester 2, 2011.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Summer semester (Nov/Dec), 2011.
  • International Marketing (2023IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2011.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2011.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2011.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Summer semester (Nov/Dec), 2011.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2011.
  • Knowledge Management &Strategy (7009IBA)
    Teacher, In Person, Nathan Campus, Semester 2, 2011.
  • International Marketing (2023IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2010.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2010.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2010.
  • International Marketing (7005IBA)
    Convenor, In Person, Gold Coast Campus, Summer semester (Nov/Dec), 2010.
  • International Marketing (7005IBA)
    Teacher, In Person, Gold Coast Campus, Semester 1, 2010.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2010.
  • Knowledge Management &Strategy (7009IBA)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2010.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Semester 1, 2010.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Semester 2, 2010.
  • International Marketing (7005IBA)
    Convenor, In Person, Mt. Gravatt Campus, Summer semester (Nov/Dec), 2010.
  • International Marketing (7005IBA)
    Teacher, In Person, Mt. Gravatt Campus, Semester 1, 2010.
  • International Marketing (2023IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2010.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Semester 1, 2010.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2010.
  • International Marketing (7005IBA)
    Convenor, In Person, Nathan Campus, Summer semester (Nov/Dec), 2010.
  • International Marketing (7005IBA)
    Teacher, In Person, Nathan Campus, Semester 1, 2010.
  • Knowledge Management &Strategy (7009IBA)
    Convenor, In Person, Nathan Campus, Semester 2, 2010.
  • Knowledge Management &Strategy (7009IBA)
    Teacher, In Person, Nathan Campus, Semester 2, 2010.
  • Principles of Marketing - HK (3564QCA)
    Teacher, In Person, Off Shore, Semester 1, 2010.
  • Principles of Marketing (3555QCA)
    Convenor, In Person, South Bank Campus, Semester 1, 2010.
  • Principles of Marketing (3555QCA)
    Teacher, In Person, South Bank Campus, Semester 1, 2010.

Research by Higher Degree Supervision or Scholarship

Background

Bio

Robin is an agribusiness research stream leader with the Griffith Asia Institute and an academic in the Griffith Business School, following a twenty-year career in the fast-moving consumer goods (FMCG) industry sector. Her proven success in delivering improved business performance through market research and her understanding of and interest in the Asia–Pacific region underscores her achievements as a highly skilled agribusiness researcher. Through her research, Robin has established expertise in export opportunity analysis and product innovation in food value chains. Dr Roberts is currently researching and teaching in the areas of horticulture development, international marketing and trade in Asia. Since 2007 she has been a visiting academic at Shenyang University in China.

Robin is passionate about international business in the Asia Pacific region and this is reflected in her past work as a First Year Coordinator for International Business studies and the Griffith Business Schools Outreach Program (GriffBUS). This program focuses on secondary school students in order to prepare them for tertiary studies by delivering first year level business courses. The importance of this program and her contributions, have been acknowledged with an Excellence in Teaching Award in the category of Programs and Teams that Enhance Learning in 2014.
 

Education and Training

  • PhD Doctor Of Philosophy, Griffith University - 2012
  • MIntBusHons Master Of International Business With Honours, Griffith University - 2007
  • MBA Master Of Business Administration, Griffith University - 2007

Academic experience

  • Associate Professor - Agribusiness, Griffith Business School 2016 -
  • Agribusiness Research Stream Leader, Griffith Asia Institute 2015 -
  • GriffBUS Nathan Program Director, Griffith Business School 2014 - 2015
  • Lecturer, Griffith Business School 2012 - 2015
  • Sessional Lecturer, Griffith Business School & Arts, Education and Law School 2008 - 2011

Awards and Honours

  • Excellence in Teaching Award, Griffith University - 2014
  • New Career Researcher Award, Griffith University - 2014
  • Academic Excellence Award, Griffith University - 2007
  • GUPSA Scholarship, Griffith University 2008 - 2009
  • Australian Postgraduate Scholarship Award (APA), Australian Government 2010 - 2011
  • Sir Samual Griffith Lectureship Program, Griffith University 2012 - 2014
  • Outstanding Postharvest Horticulture Researcher, International Society for Horticultural Science, APS 2014 2014

Internal service roles

  • Scholars Hub Project Advisor, Office for Research, GU 2014 - 2015
  • Department Staff Committee Member (IBAS), Griffith Business School 2014 - 2015
  • First Year Co-ordinator, Bachelor of International Business, Griffith Business School 2013 - 2015

External service roles

  • Vice President, Australian Society of Horticultural Science (AUSHS) 2014 - 2016
  • Council Member, International Society for Horticultural Science 2014 - 2016
  • Executive Committee Member, International Horticultural Congress 2013 - 2014
  • Australian Council Member, 2014 - Present
  • Vice President, 2014 - Present
  • Executive Member, International Horticultural Congress, 2013 - 2014

Visiting appointments

  • Visiting Professor, Shenyang University of Technology, Shenyang, China 2007 - Present

Professional memberships

  • AUSHS Member, Australian Society of Horticultural Science 2013 -
  • ISHS Member, International Society for Horticultural Science 2012 -
  • Member, Australian Institute of International Affairs (Qld Branch) 2012 - Present
  • Board Member,