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Overview

News

Subject Area Codes

  • Tourism Marketing
  • Tourist Behaviour and Visitor Experience

Country Affiliations

  • Malaysia
  • Taiwan
  • United States

Research Publications and Outputs

Recent Publications

Publications: 54 (Other: 54)

Funded Griffith Research

Engagement and Impact

Learning and Teaching

Current and Past Courses

  • Hotel Distribution and Sales (2222HSL)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222HSL)
    Supervisor, In Person, Gold Coast Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222HSL)
    Teacher, In Person, Gold Coast Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Supervisor, In Person, Gold Coast Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Teacher, In Person, Gold Coast Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Intensive, Gold Coast Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Supervisor, In Person, Intensive, Gold Coast Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Teacher, In Person, Intensive, Gold Coast Campus, Semester 1, 2019.
  • Tourism Small Bus Mgmt (3307HSL)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2019.
  • Tourism Small Bus Mgmt (3307HSL)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2019.
  • Tourism Small Bus Mgmt (3307THS)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2019.
  • Tourism Small Bus Mgmt (3307THS)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2019.
  • Hotel Distribution and Sales (2222HSL)
    Convenor, In Person, Nathan Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222HSL)
    Supervisor, In Person, Nathan Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222HSL)
    Teacher, In Person, Nathan Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Nathan Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Supervisor, In Person, Nathan Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Teacher, In Person, Nathan Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Intensive, Nathan Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Supervisor, In Person, Intensive, Nathan Campus, Semester 1, 2019.
  • Hotel Distribution and Sales (2222THS)
    Teacher, In Person, Intensive, Nathan Campus, Semester 1, 2019.
  • Tourism Small Bus Mgmt (3307THS)
    Convenor, In Person, Nathan Campus, Semester 2, 2019.
  • Tourism Small Bus Mgmt (3307THS)
    Teacher, In Person, Nathan Campus, Semester 2, 2019.
  • Tourism Small Bus Mgmt (3307HSL)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2018.
  • Tourism Small Bus Mgmt (3307HSL)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2018.
  • Tourism Small Bus Mgmt (3307THS)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2018.
  • Tourism Small Bus Mgmt (3307THS)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2018.
  • Tourism Small Bus Mgmt (3307THS)
    Convenor, In Person, Nathan Campus, Semester 2, 2018.
  • Tourism Small Bus Mgmt (3307THS)
    Teacher, In Person, Nathan Campus, Semester 2, 2018.
  • Int Tourism & HM Principles (2098HSL)
    Convenor, In Person, Intensive, Off Shore, Semester 2, 2018.
  • Int Tourism & HM Principles (2098HSL)
    Teacher, In Person, Intensive, Off Shore, Semester 2, 2018.
  • Int Tourism & HM Principles (2098THS)
    Convenor, In Person, Intensive, Off Shore, Semester 2, 2018.
  • Int Tourism & HM Principles (2098THS)
    Teacher, In Person, Intensive, Off Shore, Semester 2, 2018.
  • Hotel Distribution and Sales (2222HSL)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222HSL)
    Teacher, In Person, Gold Coast Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222THS)
    Teacher, In Person, Gold Coast Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Intensive, Gold Coast Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222THS)
    Teacher, In Person, Intensive, Gold Coast Campus, Semester 1, 2017.
  • People Places Serv Industries (1005HSL)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2017.
  • People Places Serv Industries (1005HSL)
    Teacher, In Person, Gold Coast Campus, Semester 1, 2017.
  • People Places Serv Industries (1005THS)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2017.
  • People Places Serv Industries (1005THS)
    Teacher, In Person, Gold Coast Campus, Semester 1, 2017.
  • Spec Topics in Hons. Research (6202HSL)
    Convenor, Supervised Research, Gold Coast Campus, Semester 2, 2017.
  • Spec Topics in Hons. Research (6202HSL)
    Convenor, Mixed Mode, Supervised Research, Gold Coast Campus, Semester 2, 2017.
  • Spec Topics in Hons. Research (6202HSL)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2017.
  • Spec Topics in Hons. Research (6202THS)
    Convenor, Mixed Mode, Supervised Research, Gold Coast Campus, Semester 2, 2017.
  • Hotel Distribution and Sales (2222HSL)
    Convenor, In Person, Nathan Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222HSL)
    Teacher, In Person, Nathan Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Nathan Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222THS)
    Teacher, In Person, Nathan Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Intensive, Nathan Campus, Semester 1, 2017.
  • Hotel Distribution and Sales (2222THS)
    Teacher, In Person, Intensive, Nathan Campus, Semester 1, 2017.
  • People Places Serv Industries (1005HSL)
    Convenor, In Person, Nathan Campus, Semester 1, 2017.
  • People Places Serv Industries (1005HSL)
    Teacher, In Person, Nathan Campus, Semester 1, 2017.
  • People Places Serv Industries (1005THS)
    Convenor, In Person, Nathan Campus, Semester 1, 2017.
  • People Places Serv Industries (1005THS)
    Teacher, In Person, Nathan Campus, Semester 1, 2017.
  • Spec Topics in Hons. Research (6202HSL)
    Convenor, Supervised Research, Nathan Campus, Semester 2, 2017.
  • Spec Topics in Hons. Research (6202HSL)
    Convenor, Mixed Mode, Supervised Research, Nathan Campus, Semester 2, 2017.
  • Spec Topics in Hons. Research (6202THS)
    Convenor, Mixed Mode, Supervised Research, Nathan Campus, Semester 2, 2017.
  • Int Tourism & HM Principles (2098HSL)
    Convenor, In Person, Intensive, Off Shore, Semester 2, 2017.
  • Int Tourism & HM Principles (2098HSL)
    Teacher, In Person, Intensive, Off Shore, Semester 2, 2017.
  • Int Tourism & HM Principles (2098THS)
    Convenor, In Person, Intensive, Off Shore, Semester 2, 2017.
  • Int Tourism & HM Principles (2098THS)
    Teacher, In Person, Intensive, Off Shore, Semester 2, 2017.
  • People Places Serv Industries (1005HSL)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2016.
  • People Places Serv Industries (1005HSL)
    Supervisor, In Person, Gold Coast Campus, Semester 2, 2016.
  • People Places Serv Industries (1005HSL)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2016.
  • People Places Serv Industries (1005THS)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2016.
  • People Places Serv Industries (1005THS)
    Supervisor, In Person, Gold Coast Campus, Semester 2, 2016.
  • People Places Serv Industries (1005THS)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2016.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2016.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Supervisor, In Person, Gold Coast Campus, Semester 2, 2016.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2016.
  • Tourism Culture (3120THS)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2016.
  • Tourism Culture (3120THS)
    Supervisor, In Person, Gold Coast Campus, Semester 2, 2016.
  • Tourism Culture (3120THS)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2016.
  • People Places Serv Industries (1005HSL)
    Convenor, In Person, Nathan Campus, Semester 2, 2016.
  • People Places Serv Industries (1005HSL)
    Supervisor, In Person, Nathan Campus, Semester 2, 2016.
  • People Places Serv Industries (1005HSL)
    Teacher, In Person, Nathan Campus, Semester 2, 2016.
  • People Places Serv Industries (1005THS)
    Convenor, In Person, Nathan Campus, Semester 2, 2016.
  • People Places Serv Industries (1005THS)
    Supervisor, In Person, Nathan Campus, Semester 2, 2016.
  • People Places Serv Industries (1005THS)
    Teacher, In Person, Nathan Campus, Semester 2, 2016.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Convenor, In Person, Nathan Campus, Semester 2, 2016.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Supervisor, In Person, Nathan Campus, Semester 2, 2016.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Teacher, In Person, Nathan Campus, Semester 2, 2016.
  • Tourism Culture (3120THS)
    Convenor, In Person, Nathan Campus, Semester 2, 2016.
  • Tourism Culture (3120THS)
    Supervisor, In Person, Nathan Campus, Semester 2, 2016.
  • Tourism Culture (3120THS)
    Teacher, In Person, Nathan Campus, Semester 2, 2016.
  • Int Tourism & HM Principles (2098HSL)
    Convenor, In Person, Intensive, Off Shore, Semester 2, 2016.
  • Int Tourism & HM Principles (2098HSL)
    Teacher, In Person, Intensive, Off Shore, Semester 2, 2016.
  • Int Tourism & HM Principles (2098THS)
    Convenor, In Person, Intensive, Off Shore, Semester 2, 2016.
  • Int Tourism & HM Principles (2098THS)
    Teacher, In Person, Intensive, Off Shore, Semester 2, 2016.
  • Hotel Distribution and Sales (2222HSL)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2015.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2015.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Intensive, Gold Coast Campus, Semester 1, 2015.
  • People Places Serv Industries (1005HSL)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2015.
  • People Places Serv Industries (1005THS)
    Convenor, In Person, Gold Coast Campus, Semester 1, 2015.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2015.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2015.
  • Tourism Culture (3120THS)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2015.
  • Tourism Culture (3120THS)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2015.
  • Hotel Distribution and Sales (2222HSL)
    Convenor, In Person, Nathan Campus, Semester 1, 2015.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Nathan Campus, Semester 1, 2015.
  • Hotel Distribution and Sales (2222THS)
    Convenor, In Person, Intensive, Nathan Campus, Semester 1, 2015.
  • People Places Serv Industries (1005HSL)
    Convenor, In Person, Nathan Campus, Semester 1, 2015.
  • People Places Serv Industries (1005THS)
    Convenor, In Person, Nathan Campus, Semester 1, 2015.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Convenor, In Person, Nathan Campus, Semester 2, 2015.
  • Mnging Culturally Diverse Wpls (3120HSL)
    Teacher, In Person, Nathan Campus, Semester 2, 2015.
  • Tourism Culture (3120THS)
    Convenor, In Person, Nathan Campus, Semester 2, 2015.
  • Tourism Culture (3120THS)
    Teacher, In Person, Nathan Campus, Semester 2, 2015.
  • Foundation Studies (1001HSL)
    Convenor, In Person, Gold Coast Campus, Semester 2, 2014.
  • Foundation Studies (1001HSL)
    Supervisor, In Person, Gold Coast Campus, Semester 2, 2014.
  • Foundation Studies (1001HSL)
    Teacher, In Person, Gold Coast Campus, Semester 2, 2014.
  • Foundation Studies (1001HSL)
    Convenor, In Person, Nathan Campus, Semester 2, 2014.
  • Foundation Studies (1001HSL)
    Supervisor, In Person, Nathan Campus, Semester 2, 2014.
  • Foundation Studies (1001HSL)
    Teacher, In Person, Nathan Campus, Semester 2, 2014.

Research by Higher Degree Supervision or Scholarship

Supervision Overview

Current Supervision
2015, PhD, Mun Yee Lai, “Australia's food image and branding strategies: A perception gap study”
2014, PhD, Elaine Chiao Ling Yang, “Risk Perception of Asian Female Solo Travellers”


Completed Supervision
2015, PhD, Samuel Folorunso Adeyinka-Ojo, “Developing a Destination Brand Framework for Rural Tourism: A Relationship-based Approach.
2013, PhD, Loo Poh Theng, “Coping with Complaints and Their Impacts on
Restaurant Employees”
2013 Master in Hospitality & Tourism Victor Foo Yip Hon, “Preferred Hotel Characteristics by Female Travellers”
2013 Master in Hospitality & Tourism Umar Rishab, “Tourism and Migration”
2012 Master in Hospitality & Tourism Elaine Chiao Ling Yang, “Food and Eating Perception of Malaysian Chinese versus Taiwanese”
2012 Master in Hospitality & Tourism Helen Zhangli, “Motivations of Chinese Visitors to Singapore”
2012 Master in Hospitality & Tourism Guo Xiao Lan, “The Relationship Between Organization Commitment and Customer Satisfaction in the Hospitality
Industry”
2012 Master in Hospitality & Tourism Wang Lu, “Factors Affecting Asian Tourists’ Decision Making on Destinations”
2011 Master of Entrepreneurship Chris Lacey, “Development of Residential Real Estate in Remuera”
2010 Master in Hospitality & Tourism Abhinav Soni, “Destination Decision-making for Goa”
2010 Master of Entrepreneurship Conan Mills, “Development of Residential Real Estate in Dunedin”
2010 Master of Entrepreneurship Kristina Elemento, “Tour Operators in Davao City, Philippines”
2009 Master of Entrepreneurship Crystal Magic, “Baches of Best Island – the Development of Eco-Resorts in New Zealand”

Background

Education and Training

  • PhD Doctor Of Philosophy, University of Otago, New Zealand 2006 - 2009

Academic experience

  • Senior Lecturer - Associate Professor, Taylor's University Malaysia 2010 - 2014

Awards and Honours

  • Best Paper Award, Yang, E.C.L., Khoo-Lattimore, C., Arcodia, C. “Are You Crazy?”: Exploring the Risk Perceptions of Asian Solo Female Travellers., 26th CAUTHE Conference, Sydney, 8-12 February 2016 2016 - 2016
  • Best Paper Award, Khoo-Lattimore, C., Prayag, G. Accommodation Preferences of the Girlfriend Getaway Market: Self-Image, Satisfaction and Loyalty, 13th APacCHRIE Conference, Auckland, 10-13 June 2015 2015 - 2015
  • Best Innovation Paper Award, Adeyinka-Ojo, S.F., Khoo-Lattimore, C. (2013). An application of SPBM model to Rural Tourism Destination Branding, 12th Asia Pacific forum for Graduate Students’ Research in Tourism, 26-28 June, 2013. 2013 - 2013
  • Best Paper Award, Prayag, G., Sitruk, J., Khoo-Lattimore, C (2012). Perceived Quality and Behavioural Intentions of International Visitors to Casual Dining Restaurants of the French Riviera: The Mediating Role of Affective Quality, 4th Asia Euro Conference 2012 - 2012
  • Malaysian Fulbright Scholar Award, Fulbright 2013 - 2014
  • Foundation Travel Grant, James R Webb American Real Estate Society 2009 - 2009
  • Postgraduate Bursary Award, Academy of Marketing Conference 2008 - 2008
  • Postgraduate Study Abroad Awards, Education New Zealand 2007 - 2007
  • Postgraduate Scholarship Award, Pacific Rim Real Estate Society Conference 2007 - 2007

Professional experience

  • Trainer, Federation of Malaysian Manufacturers 2000 - 2003

Internal service roles

  • Honours Convenor, Department of Tourism, Sport and Hotel Management, 2015 - Present

Visiting appointments

  • Fulbright Scholar, University of Florida, United States 2013 - 2014

Editorial roles

  • Editorial Board member, Anatolia 2015 - Present
  • Editorial Board member, Tourism Review 2015 - Present
  • Editorial Board member, Journal of Hospitality and Tourism Management 2014 - Present

Professional memberships

  • APacCHRIE Area Consultant, Oceania, Asia Pacific Council on Hotel, Restaurant, and Institutional Education 2015 - Present
  • CAUTHE Member of the Executive Committee, The Council for the Australasian Tourism and Hospitality Education 2015 - Present