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PUBLICATIONS

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JOURNAL ARTICLE
A transformative value co-creation framework for online services
2 Oct 2019Journal of Service Theory and Practice29(3):353-374
Parkinson J, Mulcahy RF, Schuster L, Taiminen H
JOURNAL ARTICLE
2019Health Marketing Quarterly36(2):93-106
Taiminen HM, Saraniemi S, Joffe G, Stenberg JH, Parkinson J
JOURNAL ARTICLE
2018Alcohol and Alcoholism53(1):39-45
Cuong P, Rundle-Thiele S, Parkinson J, Li S
JOURNAL ARTICLE
2018European Journal of Marketing52(3/4):837-865
Parkinson J, Russell-Bennett R, Previte J
JOURNAL ARTICLE
2018Social Marketing Quarterly1-15
Parkinson J, Mkandawire PC, Dietrich T, Badejo A, Kadir M...
JOURNAL ARTICLE
2018European Journal of Marketing52(11):2234-2250
Taiminen HSM, Saraniemi S, Parkinson J
JOURNAL ARTICLE
2018Journal of Nonprofit and Public Sector Marketing30(4):413-443
Daellenbach K, Parkinson J, Krisjanous J
JOURNAL ARTICLE
2017Journal of Nonprofit and Public Sector Marketing1-19
Al-Mosa Y, Parkinson J, Rundle-Thiele S
JOURNAL ARTICLE
2017Journal of Social Marketing7(4):387-404
Parkinson J, Dubelaar C, Carins J, Holden S, Newton F...
CHAPTER
2017Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress45-56
Parkinson J, Rundle-Thiele S, Allman-Farinelli M
JOURNAL ARTICLE
2017Social Marketing Quarterly23(3):203-222
Almosa Y, Parkinson J, Rundle-Thiele S
JOURNAL ARTICLE
2017International Journal of Consumer Studies41:291-298
Willmott T, Parkinson J
JOURNAL ARTICLE
2017Journal of Services Marketing31(4/5):412-422
Parkinson J, Schuster L, Mulcahy R, Taiminen HM
JOURNAL ARTICLE
2016Health Promotion Journal of Australia27(2):94-101
Carins JE, Rundle-Thiele SR, Parkinson JE
CHAPTER
2016Segmentation in Social Marketing: Process, Methods and Application9-23
Kubacki K, Rundle-Thiele S, Pang B, Carins J, Parkinson J...
JOURNAL ARTICLE
2016Journal of Social Marketing6(4):412-427
Parkinson J, Schuster L, Russell-Bennett R
JOURNAL ARTICLE
2016Journal of Business Research69(1):110-119
Parkinson J, Gallegos D, Russell-Bennett R
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