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Dr. Catheryn Khoo-Lattimore is an international speaker and master trainer in tourism marketing. She speaks at many international tourism conferences and business events, and is an Associate Professor at Griffith University, Australia. She has a passion working with tourism businesses and organisations to humanise work systems and define transformational leadership for their productivity and well-being. To humanise means to put the "human" back in, to think, to reflect, to question, to be better. She has started and sold businesses for profit and experienced consulting for institutions and organisations; and also designed and conducted talent development training programmes for public-listed companies. Her latest project is with a Bhutanese resort conducting their tourism asset analysis and developing their branding strategy, and a future project will see her in Ecuador and Mexico working with female tourism entrepreneurs to develop their digital competencies. She believes that industry implementations and corporate training programmes need to be designed based on good research, and that findings from rigorous academic research need be disseminated for the better good. She works with hospitality and tourism industries to make practical meanings from academic research. She has expertise in feasibility studies and qualitative research methodologies using photographs, virtual texts, observations, focus groups and in-depth interviews. She recently completed the 2019 Australia’s Queensland Tourism Industry Council Digital Workforce Plan; a 2019 Tourism Strategy report for the Western Downs Regional Council in Australia; and the 2019 Global Report on Women in Tourism by UNWTO, UN Women, World Bank, Amadeus and GIS. Her work has been rigorously critiqued by international researchers and published in over 50 top tourism journals and 6 books. ranked second in the world for their tourism and hospitality programs. She is the founder of Women Academics in Tourism (WAiT) and Advisory Board Member of the International Tourism and Investment Conference (www.itic.uk). She is also the Editor-in-Chief for Tourism Management Perspectives (an international journal ranked A in the Australia Business Deans Council and recognised as reputable in the American and European journal ranking list).
GRIFFITH UNIVERSITY APPOINTMENTS
- MemberGriffith Institute For Tourism1 Jan 2014
- MemberGender Equity Research Network (GERN), Australia1 Feb 2019
- Doctor Of PhilosophyUniversity of Otago, New Zealand2006 - 2009
- EnglishCan read, write, speak, understand and peer review
- MalayCan read, write, speak and understand
- Chinese (Mandarin)Can speak and understand
- Chinese (Cantonese)Can speak and understand